For Parents: How to Support Your Athlete in the NIL Era Without Getting Burned

Your child’s identity now has real value—guidance and wise choices matter. Protect their future, build lasting impact, and make every decision count. We’re here to walk with you every step. The NIL era is here, and Monarch helps athletes and parents navigate brand deals, legal terms, and reputation.

Building Your Brand Without Losing Who You Are

Your platform as an athlete is powerful. What you say, post, wear, and share all shape how people see you. But here’s the truth: you don’t have to change who you are to grow your influence. You can build a brand without losing your identity. In fact, that’s the only way to build a brand […]

From Athlete to Advocate: Why I Launched Monarch Sports Group

 Hi — I’m Tyler McGee, founder of Monarch Sports Group. Before I ever negotiated a contract, built a business, or raised capital, I was just a kid playing ball in Hendersonville, Tennessee. Sports were a huge part of my life growing up — baseball, basketball, football, tennis. I was on the field or court from […]